From a karaoke-bar staple to a Vancouver-made can
The drink Triple X.O.G. is bottling has existed for a long time — just not in a can, and not on the regular liquor-store shelf. In Hong Kong, Taipei, and Asian-diaspora karaoke bars from Toronto to Sydney, mixing cognac with cold jasmine green tea has been a quietly canonical order for decades. Rudy Pham calls it the Asian gin and tonic. Felix Chen calls it the drink they kept ordering at every family wedding and karaoke night growing up.
In August 2022, Chen mixed it for Pham at a party. A month later, on a hike in BC, Pham asked the obvious question: why isn't this in a can already? Neither of them had any beverage-industry background — Chen was an engineer, Pham was selling life insurance. They spent six months researching how to legally produce alcohol in Canada, found a co-packer in East Vancouver (Coupe Beverages), and launched in September 2024.
“Green tea and cognac have been a staple in Asian nightlife culture for decades, but it's never been bottled or shared beyond our communities. We're proud to bring it from our roots to shelves across Canada.”
By the time they walked into the Dragons' Den a year later, they had moved 75,000+ units, signed 100+ retail and hospitality accounts in BC and Alberta, and never taken outside money. Wes Hall offered $100,000 for 15.7%. Manjit Minhas offered $100,000 for 20% and a path into her national distribution. They took Manjit's offer — partly because of the channel access, partly because, as Pham put it later, “you have to sacrifice what you have now for what you want later on.”
What it actually tastes like
Cold from the can: jasmine green tea hits first — cleaner and less astringent than a steeped tea bag — then a soft, warming cognac finish and a quiet, almost-not-there honey sweetness rolls in. The carbonation is light (think Topo Chico, not White Claw). At 5% ABV it's stronger than a hard seltzer but more sippable than a typical premix — easy to drink one, easier to drink three.
In a glass over ice: it actually holds up. Most canned cocktails go watery within 20 seconds; this one doesn't. The honey is what keeps the body together as the ice melts.
Next to the canned cocktails you already know: way less sweet than Cottage Springs or Nutrl, more flavour-forward than any hard seltzer, and unlike anything else on the shelf in 2026.
Where it sits on the canned-cocktail shelf
Triple X.O.G. is in a category of one — there is no other canned cognac green tea cocktail on the Canadian market in 2026. But the shelf it lives on is crowded. Here's where it sits next to the canned cocktails you probably already know:
| Brand | Style | ABV | Price | Where to buy | DD? |
|---|---|---|---|---|---|
| Triple X.O.G.Featured | Cognac + jasmine green tea + honey | 5% | $21.50 / 4-pack | 100+ BC + AB private liquor | ✓ S20 (Minhas) |
| Cottage Springs Vodka Soda | Vodka + soda + flavor | 5% | ~$13.99 / 4-pack | LCBO, AGLC, nationwide | — |
| Georgian Bay Smash | Gin or vodka cocktail | 5–7% | ~$14.99 / 4-pack | LCBO + national | — |
| Nutrl Vodka Soda | Vodka + soda + fruit | 5% | ~$11.99 / 4-pack | Nationwide | — |
| Cocktail Bomb Shop | Cocktail bombs (drop-in) | 0% (bomb only) | ~$24.99 / 4-pack | DTC + select retail | ✓ S17 (4-Dragon) |
Prices reflect typical 4-pack retail at BC/AB private liquor and LCBO as of May 2026. Triple X.O.G.'s national footprint is still expanding; check the live store locator for current availability.
Sources
The founders run the channels themselves — no agency in between. Felix and Rudy are the ones replying in the comments, posting the behind-the-scenes, and answering DMs about where to find the can in your city. If you want the realest sense of what this brand is actually like, watch them on TikTok and Instagram for a few minutes.
@drinktriplexog
Photo & video: @drinktriplexog on TikTok — the founders run the channel themselves.
View Triple X.O.G. on Instagram (@drinktriplexog) →
Photo: @drinktriplexog on Instagram.
What the press is saying
The founder behind B.C.'s first canned cognac green tea cocktail
“We're making our own market space right now, because it's not a beer, it's not a seltzer and it's not a cider.”
— Rudy Pham, Co-Founder
Read the full feature →Asian Canadian founders of green tea cognac cocktail drink Triple X.O.G. pitch on Dragons' Den
“Green tea and cognac have been a staple in Asian nightlife culture for decades, but it's never been bottled or shared beyond our communities.”
— Felix Chen, Co-Founder & CEO
Read the full feature →Vancouver brand Triple X.O.G. hopes to turn cognac green tea into the next big canned cocktail
“A first-of-its-kind canned cocktail rooted in karaoke-bar culture, made in East Vancouver.”
Read the full feature →Triple X.O.G. — Season 20 pitch (video)
“Triple X.O.G. immediately caught my attention as a potentially unique product in the Canadian marketplace.”
— Manjit Minhas, Dragon
Read the full feature →Where to actually buy it
Each link below goes directly to the Triple X.O.G. product page on that retailer's site, not the homepage — so you can add it to your cart without hunting:
Questions this guide answers
- What is Triple X.O.G.?
- Triple X.O.G. is Canada's first ready-to-drink canned cocktail made from cognac, jasmine green tea, and Canadian honey. It is 5% ABV, sold in 355mL slim cans, and produced in East Vancouver, BC, by Golden Triangle Beverage Company.
- Where can I buy Triple X.O.G.?
- Triple X.O.G. is available in over 100 private liquor stores across British Columbia and Alberta, plus direct from triplexog.com. As of May 2026 it is not stocked at the LCBO in Ontario or at BC Liquor government stores. The brand is targeting 5,000 retail locations nationwide.
- How much does Triple X.O.G. cost?
- A 4-pack of 355mL cans is $21.50 CAD direct from triplexog.com. At West Coast Liquor in BC, a 4-pack is $21.89 CAD. 12-pack and 24-pack formats are also available online.
- Who founded Triple X.O.G.?
- Triple X.O.G. was co-founded in 2024 by Felix Chen, a Taiwanese-Canadian engineer originally from Calgary, and Rudy Pham, a Vietnamese-German-Canadian former life-insurance professional from BC. Neither founder had prior beverage-industry experience and the company was bootstrapped without outside funding before Dragons' Den.
- What deal did Triple X.O.G. get on Dragons' Den?
- On Dragons' Den Canada Season 20, Episode 2 (aired fall 2025), Triple X.O.G. received two offers: $100,000 for 15.7% from Wes Hall, and $100,000 for 20% from Manjit Minhas. The founders accepted Manjit Minhas's offer.
- What does Triple X.O.G. taste like?
- Triple X.O.G. tastes like a lightly carbonated jasmine green tea with a warming cognac finish and a soft honey sweetness. It is less sweet than most canned cocktails and not bitter. The founders describe the original drink it homages as 'the Asian gin and tonic'.
- Is Triple X.O.G. gluten-free?
- Yes. Triple X.O.G. contains cognac (distilled grape spirit), jasmine green tea, water, and Canadian honey. It contains no grain-based alcohol and no gluten ingredients. It is not certified gluten-free.
- How well is Triple X.O.G. selling?
- Triple X.O.G. sold over 75,000 units in its first year on the market (September 2024 to September 2025), and signed 100+ retail and hospitality partners across BC and Alberta in its first six months. (Source: BCBusiness 30 Under 30 2026 feature, April 2026.)
Bottom line
Triple X.O.G. is the rare canned cocktail that earns its shelf space on flavour, not novelty. The story is real, the founders run the brand themselves, the product is a category of one in Canada, and the early sales numbers back it up. The biggest knock right now is geography — if you live east of Calgary, you're ordering it shipped. That changes when the Manjit Minhas channels kick in. We'll be following.