The Vancouver duo turning karaoke-bar cognac and green tea into Canada's next canned cocktail

From a karaoke-bar staple to a Vancouver-made can

The drink Triple X.O.G. is bottling has existed for a long time — just not in a can, and not on the regular liquor-store shelf. In Hong Kong, Taipei, and Asian-diaspora karaoke bars from Toronto to Sydney, mixing cognac with cold jasmine green tea has been a quietly canonical order for decades. Rudy Pham calls it the Asian gin and tonic. Felix Chen calls it the drink they kept ordering at every family wedding and karaoke night growing up.

In August 2022, Chen mixed it for Pham at a party. A month later, on a hike in BC, Pham asked the obvious question: why isn't this in a can already? Neither of them had any beverage-industry background — Chen was an engineer, Pham was selling life insurance. They spent six months researching how to legally produce alcohol in Canada, found a co-packer in East Vancouver (Coupe Beverages), and launched in September 2024.

“Green tea and cognac have been a staple in Asian nightlife culture for decades, but it's never been bottled or shared beyond our communities. We're proud to bring it from our roots to shelves across Canada.”

By the time they walked into the Dragons' Den a year later, they had moved 75,000+ units, signed 100+ retail and hospitality accounts in BC and Alberta, and never taken outside money. Wes Hall offered $100,000 for 15.7%. Manjit Minhas offered $100,000 for 20% and a path into her national distribution. They took Manjit's offer — partly because of the channel access, partly because, as Pham put it later, “you have to sacrifice what you have now for what you want later on.”

What it actually tastes like

Cold from the can: jasmine green tea hits first — cleaner and less astringent than a steeped tea bag — then a soft, warming cognac finish and a quiet, almost-not-there honey sweetness rolls in. The carbonation is light (think Topo Chico, not White Claw). At 5% ABV it's stronger than a hard seltzer but more sippable than a typical premix — easy to drink one, easier to drink three.

In a glass over ice: it actually holds up. Most canned cocktails go watery within 20 seconds; this one doesn't. The honey is what keeps the body together as the ice melts.

Next to the canned cocktails you already know: way less sweet than Cottage Springs or Nutrl, more flavour-forward than any hard seltzer, and unlike anything else on the shelf in 2026.

Where it sits on the canned-cocktail shelf

Triple X.O.G. is in a category of one — there is no other canned cognac green tea cocktail on the Canadian market in 2026. But the shelf it lives on is crowded. Here's where it sits next to the canned cocktails you probably already know:

Prices reflect typical 4-pack retail at BC/AB private liquor and LCBO as of May 2026. Triple X.O.G.'s national footprint is still expanding; check the live store locator for current availability.

Where the brand lives online

The founders run the channels themselves — no agency in between. Felix and Rudy are the ones replying in the comments, posting the behind-the-scenes, and answering DMs about where to find the can in your city. If you want the realest sense of what this brand is actually like, watch them on TikTok and Instagram for a few minutes.

What the press is saying

Where to actually buy it

Each link below goes directly to the Triple X.O.G. product page on that retailer's site, not the homepage — so you can add it to your cart without hunting:

Frequently asked questions

Bottom line

Triple X.O.G. is the rare canned cocktail that earns its shelf space on flavour, not novelty. The story is real, the founders run the brand themselves, the product is a category of one in Canada, and the early sales numbers back it up. The biggest knock right now is geography — if you live east of Calgary, you're ordering it shipped. That changes when the Manjit Minhas channels kick in. We'll be following.