Retail media for CPG operators
Practical frameworks built on real account work — covering Instacart ROAS, Amazon Ads, and retail media waste diagnostics for CPG operators who run their own programs.
2 posts in Brand Breakdowns — clear
Brand Breakdown: Sobrii 0-Gin
Canada's first distilled non-alcoholic spirit launched in 2017 before the category existed at scale. How Sobrii built first-mover advantage in a market growing 24% year over year -- and what the retail media path looks like from here.
Brand Breakdown: Okazu by Abokichi
Canada's only authentic Taberu Rayu started as a farmers' market side dish and became a Gold Award-winning condiment. What makes Abokichi a compelling retail media story -- and what scaling into mainstream grocery actually requires.
From the community
Curated weekly from r/InstacartAds, r/Google_Ads, and r/DigitalMarketing.
CPG digital ad recommendations
Marketers sharing channel recommendations for CPG brands — where to spend, what benchmarks to target, and which platforms deliver real retail lift.
Open thread →r/Google_AdsHow is CPC 10x less on Google-generated ads?
Discussion on why AI-generated Google ads can show dramatically lower CPCs and whether the quality of traffic actually holds up for conversion campaigns.
Open thread →r/InstacartAdsI tested Instacart Acquire (New-to-Brand) with optimized bidding
Real-world test results from running Instacart's Acquire NTB campaign type with optimized bidding — including ROAS, NTB rate, and spend efficiency findings.
Open thread →r/InstacartAdsDoes optimized or autobidding on Instacart actually work?
Operators comparing manual bidding vs. autobid on Instacart campaigns — sharing spend data and whether ceding bid control improves or hurts efficiency.
Open thread →Want a second opinion on your retail media program?
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