Retail media for CPG operators
Practical frameworks built on real account work — covering Instacart ROAS, Amazon Ads, and retail media waste diagnostics for CPG operators who run their own programs.
2 posts for “Amazon” — clear
Retail Media Reporting Template for CPG Founders
A weekly retail media reporting template for founder-led CPG brands spending on Instacart, Amazon, Walmart Connect, or Loblaw Advance. Track spend, revenue, ROAS, NTB percent, and CPC in one view.
Instacart vs Amazon Ads for Emerging CPG Brands
If your CPG brand is already stocked in grocery, Instacart usually gives a cleaner demand signal than Amazon. A framework for deciding where to put your first paid media budget.
From the community
Curated weekly from r/InstacartAds, r/Google_Ads, and r/DigitalMarketing.
CPG digital ad recommendations
Marketers sharing channel recommendations for CPG brands — where to spend, what benchmarks to target, and which platforms deliver real retail lift.
Open thread →r/Google_AdsHow is CPC 10x less on Google-generated ads?
Discussion on why AI-generated Google ads can show dramatically lower CPCs and whether the quality of traffic actually holds up for conversion campaigns.
Open thread →r/InstacartAdsI tested Instacart Acquire (New-to-Brand) with optimized bidding
Real-world test results from running Instacart's Acquire NTB campaign type with optimized bidding — including ROAS, NTB rate, and spend efficiency findings.
Open thread →r/InstacartAdsDoes optimized or autobidding on Instacart actually work?
Operators comparing manual bidding vs. autobid on Instacart campaigns — sharing spend data and whether ceding bid control improves or hurts efficiency.
Open thread →Want a second opinion on your retail media program?
Book a free audit and Grocer Folk will review your Instacart, Meta, or Google setup and tell you where ROAS is leaking.
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